Engineering Your Profit Machine

Driving your tech team to profitable objectives

This workshop is for you if you've had it with clumsy OKRs and out-of-date objectives, if your board pack and your tech roadmap have lost touch with each other, if you need both delivery and accountability from your tech organisation and are getting neither.

Sign up for the March 2023 workshop

See pricing

Build a satnav that steers your engineers straight to your business objectives.

Your technology team could be a profit-driving machine, but it's all too easy for them to lose sight of your "north star" business objectives and drive straight off a cliff. You need clear milestones and tracking mechanisms that ensure you're seeing daily progress along the right track, and a technology strategy that goes beyond stale objectives to real alignment. Spend four hours with me and you'll see how to:

  • Clarify your company strategy in simple language that fits on a napkin, making the steps to success crystal clear to engineers (and everyone else in the organisation).
  • Assess your technology assets and opportunities, without needing to be an IT expert yourself.
  • Create a compelling, comprehensible strategic map for your technology direction, jointly designed with engineers to include clear accountability at frequent milestones along the way.

You'll walk out with your own personalised strategy draft, expert feedback on your approach, and an action plan for success that you can execute immediately, ready to help you race into next quarter with ambitious profit targets and clear accountability for return on your tech spending.

What we'll do

In just four hours with me and a small group of your peers, you will:

  • Learn and apply the three key steps to generate a brief, punchy "napkin strategy" for your organisation that will spread like wildfire.
  • List your engineering assets and determine your team's strengths, using the same outline I've applied in over 100 tech due diligence processes.
  • Plan specific steps you can take immediately to build alignment with your engineers around tech direction and milestones.
  • See how to create real accountability for progress along the path you've defined, with visible, meaningful progress you can see every day.

Unique elements of this workshop include:

  • Live feedback from an experienced investor and an accomplished CEO, who will visit us to provide a Board-level review and help you improve your "napkin strategy" and rollout plans.
  • My proprietary tools and methods for rapid, detailed technology assessment.
  • Access to the Squirrel-Phone for real-time help with implementing your new direction, for 30 days.

Held in person in a convenient central London location; virtual participation possible, just ask me. Afternoon start, four hours' duration.

Join me and tune your technology engine! Early bird discount of 50%.

Sign up for the Driving Tech To Profit workshop in March 2023

£1000 £500+VAT

Buy now buy now

About Douglas Squirrel

Squirrel has been coding for forty years and has led software teams for twenty. He uses the power of conversations to create dramatic productivity gains in technology organisations of all sizes. Squirrel’s experience includes growing software teams as a CTO in startups from fintech to e-commerce; consulting on product improvement at over 175 organisations in the UK, US, Australia, and Europe; and coaching a wide variety of leaders in improving their conversations, aligning to business goals, and creating productive conflict. He lives in Frogholt, England, in a timber-framed cottage built in the year 1450.

More about Squirrel