Decoding Tech Talk
Workshop
Profiting From Technology Through Confident Conversations
This workshop is for non-technical executives—CEOs, CMOs, Heads of Sales, and more—who need technological solutions and innovations to achieve their goals, but find it incredibly frustrating to negotiate with the technical experts who hold the keys to engineering success.
Sign up for the 24 March 2021 workshop
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The tech wizards mumble mystical spells to their inscrutable machines and as if by magic, your wifi connects, your website takes payments, and your suppliers get paid. Engineers couch their sorcery in strange language: "tech debt" and "middleware", "story points" and "cloud computing"; the unfamiliar words and ideas are intimidating and off-putting. And unlike every other part of your business, techies somehow escape accountability for their budget—sometimes it feels like you're just throwing money at your IT cost centre and hoping you get a return on your investment, or at least working laptops. But there's a better way.
If you knew how to approach the wizards without fear; if you built trusting relationships with IT (yes, I said "trust IT"!); if you made effective two-way commitments and engineers were clearly accountable for their business results; then the tech money pit could become a fountain of innovation and profit. If the jargon were familiar, not intimidating; if IT initiatives came with risk analyses and business cases; if your engineering culture matched your business culture; then you'd unlock massive value from some of your most expensive and specialised employees. I can show you how.
